In his article “Changing the World
in the Network Society”, Castells describes the patterns that he has found in
networked social movements. Kony 2012 shows many of these in its
lifespan: networked in multiple forms, becoming a movement by occupying urban
space, local and global at the same time, viral, non-violent, etc. Kony 2012 was not spontaneous in origin
and leaderless, which were two important factors that Castells listed and are
obviously connected.
I remember when this video first
came out, and I remember watching it. I was moved by its images and music, but
I did not act. I sat to the side to watch it all play out. It very successfully
caught the attention of the entire country, but the majority of audiences were
like me. Not many people showed up to plaster the town with Kony signs,
especially in comparison to crowds that protested for Arab Spring or Occupy
Wall Street. Some have referred to this phenomenon as “slacktivism” or “clicktivism”
because people think that they can change the world by just sending some
unknown non-profit money and all the problems will be fixed. That’s not how it
works.
Going back to the leader problem,
this video has an obvious front man and one company that paid for its creation;
this created a place for scrutiny. In leaderless movements, anyone who wants to
question or criticize has to speak to all of the protestors at once. Like
trying to cut off the head of a school of fish; you can disperse them for a
second, but then they regroup as big as before. Movements are normally focused
at changing what the government or rulers are doing, because of this they have “deep,
spontaneous distrust… towards any form of power delegation.” This quickly
showed in the Kony 2012 campaign.
People wanted to know who Jason Russell and Invisible Children were, and many,
if not most, people were automatically suspicious of him. Because of this
attention and scrutiny, Russell had a mental break. With this breach in image,
and the lack luster showing to poster the cities overnight, the movement
trickled out of public interest.
At the end of his essay Castells
sums it up really well, “Influence of social movements on politics and policies
is largely dependent upon their potential contribution to the pre-set agendas
of political actors.” So it seems to me that people like Ron Paul are more
likely to make a change than Jason Russell. Yeah, some people see Ron Paul as a
joke, but he is definitely a political actor. He can bring issues into
elections that would not have been their without him. While Russell’s activism
dwindles into nothing, Ron Paul will be here for years and years to come. Now,
I’m not saying that I’m a proponent of Ron Paul, meaning that I vote for him or
want him to be president. But I do wish that more people would do similar
things. The two party system is struggling, and I believe that having more
independents based in various communities’ ideals could really help to change
the political geography of our country.
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